A company is looking for a Specialist, SEM.Key ResponsibilitiesBuild, launch, and manage paid search campaigns across Google Ads and Microsoft AdsConduct keyword research, audience segmentation, and competitive analysisWrite, test, and optimize ad copy to improve CTR and conversion ratesQualifications2+ years of paid search / SEM experienceHands-on experience with Google Ads and Microsoft AdsStrong analytical skills and proficiency in Excel or Google SheetsFamiliarity with GA4 or similar analytics platformsGoogle Ads certification