Job Details

A company is looking for a Senior Consultant, Tracking Strategy & Insights.Key ResponsibilitiesLead complex tracking programs, engaging with key client stakeholders to ensure successful integration and value realizationConduct discovery sessions to define program needs and objectives, translating them into actionable research inputsIdentify new revenue opportunities and deliver data-driven presentations to executive audiences to influence strategic outcomesRequired Qualifications5+ years of experience in Brand Health Tracking, either client-side or at a market research agency or technology platformExpert understanding of quantitative market research methodologies, particularly in brand health and advertising effectivenessKnowledge of modern marketing science principles, specifically the Ehrenberg-Bass Institute's methodologiesProven ability to build partnerships with senior executives and lead workshops effectivelyExceptional analytical skills with the ability to synthesize complex data into strategic insights